October 7 - Pricing Your Art
Maximize sales AND make a profit. Artists will learn the methodology for pricing their work in this interactive workshop. Participants are encouraged to bring a sample of their work for a pricing exercise. Presented by Julianna Barbee, Director of the SBDC at Northern New Mexico College.

October 12 - Information Session for CRS Taxpayers
This workshop for small business owners covers the basic taxes, proper recordkeeping and how to file reports properly to avoid penalties. Topics include explanations of Gross Receipts Tax (GRT), compensating tax, state withholding tax, specialty taxes, the CRS Filer?s Kit and proper use of Nontaxable Transaction Certificates (NTTC).

October 13 - Steps to Starting a Small Business
This is an overview of the necessary steps to take in starting a business. You will learn the proper sequence to follow in planning your business, from naming to marketing to legal entity. Instructor is Steve Stephenson

October 14 - Basic Bookkeeping for Artists
In this workshop you will learn the key bookkeeping concepts and terminology, the 2 principal financial statements and how they are related, a simple single entry bookkeeping method and basic bookkeeping rules and processes. This workshop addresses specific issues important to artists Instructor is Ida Carrillo.

October 19 - Government Contracting 101
In this fast-paced, informative and enjoyable workshop, business owners are introduced to government contracting. Topics include: Does the government purchase my particular product or service? What do I need to do to get started in government marketing? What are the federal certifications? How will being certified help my business? Am I ?contract ready?? What resources are available to help me? How do I market my product/service to the government?
During the roundtable discussion, an informal question and answer session will be facilitated by Wendy Ederer and Elaine Palin. Instructor: Wendy Ederer, Program Manager, NM Procurement Technical Assistance Program (PTAP). As Program Manager, Wendy provides leadership to seven procurement advisors who are located throughout the state in the New Mexico Small Business Development Center Network.

October 20 - Schedule C Can Get You Into Trouble
Schedule-C?s are a top priority for IRS audits since they are the #1 source of under reported income. Get the information you need to stay out of trouble: Hobby rules and how they can affect you; How incorrect activity codes can cause trouble; Husband and wife rules for sole proprietorship; Employees vs. contract labor; The importance of an EIN, Paying personal expenses out of the business account; NM Scope Audits; How to avoid the C-span audit. Instructor is Linda Ruckel

October 21 - Marketing your Work on the Internet
An interactive session exploring how artists can utilize the internet to market their work. Evaluate social media, e-commerce, and website options to determine which approach is best for your company. Learn from other artists? internet marketing mistakes. Presented by Julianna Barbee, Director of the SBDC at Northern New Mexico College.

October 21st - Understanding Financial Statements
This workshop will cover the meaning of the four main financial statements: (1) balance sheet; (2) income statement; (3) cash flow statement; and (4) statement of shareholders equity. Attendees should have a basic understanding and familiarity with the financial statements. Topics include the meaning and interpretation of each statement, ratio analysis and financial forecasting. Samples of each statement will be provided. Instructor is Greg Dye, SFCC Faculty

October 26 - Basic Guerrilla Marketing I
In 2011, success will be survival details of 6 specific Guerrilla Marketing tools, forms and implementation procedures. Breakdown for SWOT analysis and apply Guerrilla Marketing tools to opportunities. Instructor is Ken Dettelbach, owner of Gateway Marketing. Basic Guerrilla Marketing & Advanced Guerrilla Marketing are offered in packages: All 4 workshops - $150, 2 basic workshops - $60, 2 advanced workshops - $100, prerequisite: Beginner classes must be taken in order to take advanced workshops.
October 26 - Budget/Forecast
During this workshop participants will learn the basics of creating a budget and a forecast. Discussion will include the purposes of these two financial tools and how they support and integrate with Standard Financial Statements (Balance Sheet, Income Statement, and Statement of Cash Flows) to function as a means of assisting an organization in obtaining its goals. A basic understating of Financial Statements is essential in grasping the significance and understanding of these two resources. Instructor is Richard Moore, retired CFO

October 27 - Simplify Your Market Research
This workshop will focus on gathering the necessary market data and its practical uses to make your business a success. The custom market research process will be covered in depth, using the Web and other free or low-cost resources that will result in data that can be used for such activities as: competition analysis, business development, prioritization of potential customer sectors, whether or not to launch a new product, or to find new customers. If you are interested in learning how to research and apply market data to your business so that you can generate sales, this workshop is for you. Instructor is Donna Berg, market researcher for Northern New Mexico Connect.

October 28 - Basic Guerrilla Marketing II
Identify the culture of your business and that of your competitor. Understand the solution - needs relationship of your 3 target markets - 6 additional Guerrilla Marketing tools. Work on the 7 step Guerrilla Marketing plan. Instructor is Ken Dettelbach, owner of Gateway Marketing. Basic Guerrilla Marketing & Advanced Guerrilla Marketing are offered in packages: All 4 workshops - $150, 2 basic workshops - $60, 2 advanced workshops - $100, prerequisite: Beginner classes must be taken in order to take advanced workshops.

October 29 - Steps to Starting a Small Business
This is an overview of the necessary steps to take in starting a business. You will learn the proper sequence to follow in planning your business, from naming to marketing to legal entity. Instructor is Steve Stephenson.