Santa Fe Small Business Development Center Workshops

November 9  Information Session for CRS Taxpayers
This workshop for small business owners covers the basic taxes, proper recordkeeping and how to file reports properly to avoid penalties. Topics include explanations of Gross Receipts Tax (GRT), compensating tax, state withholding tax, specialty taxes, the CRS Filer?s Kit and proper use of Nontaxable Transaction Certificates (NTTC).

November 16  Advanced Guerrilla Marketing I
Limited to 12 entrepreneurs who are intent on growing their businesses. Work with Santa Fe entrepreneurs who have become Guerrilla Guru's. Work on each other's business. How to use charitable organizations to grow your business. Instructor is Ken Dettelbach, owner of Gateway Marketing. Basic Guerrilla Marketing & Advanced Guerrilla Marketing are offered in packages: All 4 workshops - $150, 2 basic workshops - $60, 2 advanced workshops - $100, prerequisite: Beginner classes must be taken in order to take advanced workshops. Registration and prepayment are due November 8th.

November 17  Marketing to the Media
Great, positive attention from the media doesn?t just happen - it?s earned. Learning how to earn that attention is at the heart of this workshop. The presenter works with a journalist to train participants in the art of creating winning stories about their businesses, their non-profits, or themselves, and then place those stories with the right journalists. Make the most effective use of your advertising and marketing dollars. Instructor is Elizabeth Baxter, owner of PR! Success

November 19  Steps to Starting a Small Business
This is an overview of the necessary steps to take in starting a business. You will learn the proper sequence to follow in planning your business, from naming to marketing to legal entity. Instructor is Steve Stephenson.

November 23  Simplify Your Market Research
This workshop will focus on gathering the necessary market data and its practical uses to make your business a success. The custom market research process will be covered in depth, using the Web and other free or low-cost resources that will result in data that can be used for such activities as: competition analysis, business development, prioritization of potential customer sectors, whether or not to launch a new product, or to find new customers. If you are interested in learning how to research and apply market data to your business so that you can generate sales, this workshop is for you. Instructor is Donna Berg, market researcher for Northern New Mexico Connect.